Baby Registry
The baby registry made simple and elegant
Organize gifts for your newborn. Add products from any store in the world, share the link, and loved ones reserve with zero friction.
Built to make parenting easier
Universal & open
Add a crib from one store, clothes from another, and handmade toys. All in one place.
No account for family
Aunts, uncles, and grandparents reserve in two clicks from their phone. No signup needed.
Zero duplicate gifts
Reservations update in real time. Avoid receiving three identical strollers or baby baths.
How to prepare for baby
Create your registry
Add essential newborn products along with their direct purchase links.
Share the link
Send the link directly to family, friends, and work groups.
Reserve without clutter
Each guest reserves what they wish to gift, clearly and privately.
The sweet and organized way to welcome your baby
Preparing for a baby is one of life’s most beautiful milestones, but it can also be overwhelming. Coordinating gifts with family shouldn’t add to your stress. What I Wish lets you gather everything you need into a beautiful universal wishlist.
Unlike traditional single-store registries, What I Wish is completely independent. It does not lock you into one brand, and is exceptionally easy to navigate for guests of all ages.
Ready for your baby’s arrival?
Create your baby registry free in under a minute.